Client Project- Planning

Planning Process 19/10/07
Client Project- Proposal

The purpose of the client project is to produce a microsite and Flash banner on the theme of ”Insect Repellent.
The promotional site will have creative designs and new imagery and will contain 5 pages.
It is very important in influencing how people think and feel about the your site. The identity significantly will demonstrate how they can prevent illnesses and promote their product.
Within the microsite will consist of a comprehensive range of Jungle formula products? They are recommended in the UK because they have been on the market for 20 years. Jungle formula is very effective and powerful and keeps different variety of bugs away. Reference to: [online] available at: http://www.jungleformula.co.uk/index.html [Accessed on 22/10/07]
The purpose of the client project is to produce a microsite and Flash banner on the theme of ”Insect Repellent.
The promotional site will have creative designs and new imagery and will contain 5 pages.
It is very important in influencing how people think and feel about the your site. The identity significantly will demonstrate how they can prevent illnesses and promote their product.
Within the microsite will consist of a comprehensive range of Jungle formula products? They are recommended in the UK because they have been on the market for 20 years. Jungle formula is very effective and powerful and keeps different variety of bugs away. Reference to: [online available at: http://www.jungleformula.co.uk/index.html [Accessed on 22/10/07]
Hospitals have given approval for tropical diseases for travellers. It is highly recommended to use extra strength lotion for protection to help travellers visiting tropical places because there is a high risk of malaria and other insect transmitted diseases

Homepage

The content of the homepage is quite significant in that it provides more personalised information and choices for visitors.
For example these qualities are evident when the user is finding information is comprehensive.

When planning the homepage, it is essential to be clearly accessible for each page on the site. It displays organisation and consistency throughout the site.
The main navigation will be on the homepage and the main sections of the website will be one click from the homepage.
It will display organisation, logo and links to a page with contact details.

The requirements are significant that it is clear, concise and understandable content, as it is important to target a wide audience.
I used Ariel font because it provides friendly appeal to the body text on the page.
The text will enable to interact with the images so people are able to read and understand it, certainly it will also help with the look and feel of for the site.
Spacing is important to me in getting everything into perspective and proportionally organised.
However, text needs to be placed in a tidily and organised way to fit well on the pages.
The colour of text within the navigation contrast with the content on the homepage. Every page on a website should have contrast and coordination when designing a layout, which evidently has. The appropriate web colours are used to differentiate between different types of information.
In terms of browser compatibility it is very important when considering the potential audience and to consider the visually impaired. Although the design is identical on every browser, it enables the site to continue to be usable and functional.




Graphics

Use of Alt-tags will be descriptive within the content and graphics. It enables you to link to another page that has a text explanation.

Techniques

The range of techniques being used:

• CSS
• HTML
• Alt-Tags
• Meta-Tags
• Image manipulation
• Flash animation
• Actionscript
• Photoshop

I used Photoshop to design all my ideas; one of them is a graphic technique using the tools subtly giving it depth and sophistication to the design.
For the background image, I have given opacity of 20% so when placing the text over it everyone can visibly read it clearly.
I designed the boarder with leaves to enhance the banner and I used the same effect for the rollover buttons to compliment each other.
Designing the spray dispersing from the bottle, I will experiment using paintbrushes to give an effect.
In addition meta-tags will be included on the index page for search engine optimisation.

In terms of accessibility and usability, I will use animation sparingly within the banner to promote the product.
Animation will not be used within the body text because; it is too distracting and inaccessible. It is appropriate to convey the message clearly and concise.
Each page will have a route or direct link back to the homepage and a link with the contact details.